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Legal · last updated 10/10/2026

Terms of Use

Short, plain-English terms covering how the site works and what you can expect.

Who we are

whatsaeo.co.uk is a plain-English guide to Answer Engine Optimisation, operated by Creative Sauce Ltd (Company No. 12582512, VAT No. GB365544675), registered in England and Wales and based in London, trading as WhatsAEO. By using this site you agree to these terms. If you do not agree, please do not use the site. Contact: hello@creativesauce.io.

Using this site

This site is a free informational resource. You may read, share and reference our content for your own personal or business use. You must not misuse the site, attempt to disrupt it, scrape it at scale, or use it in any unlawful way.

Our tools and checks

The AI Readiness Check, AEO Checklist and AI Visibility Testing Worksheet are self-assessment tools provided for general guidance. Results are generated from the inputs you provide; they are not independent audits of your website and do not predict whether AI will cite or recommend your business.

No professional advice

Our content and tools are informational and do not constitute professional, legal, financial or marketing advice. You are responsible for decisions you make based on them.

Intellectual property

The content, branding and design of this site are owned by Creative Sauce Ltd and protected by copyright. You may not copy, republish or resell substantial parts of it without our permission, except for normal quoting and sharing with attribution.

Third-party links

We link to other websites and tools for convenience. We are not responsible for their content, availability, or practices, and a link is not an endorsement.

Availability

We aim to keep the site available but we provide it "as is" and "as available". We may change, suspend or withdraw any part of it without notice.

Limitation of liability

To the maximum extent permitted by law, Creative Sauce Ltd is not liable for any indirect or consequential loss, or for loss arising from your reliance on the site or its tools. Nothing in these terms limits liability that cannot be limited by law.

Governing law

These terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

Changes

We may update these terms from time to time. The date at the top shows when they were last revised.

This document is provided for general information and transparency. It is tailored to our business and is not legal advice.