Plain English. Honest answers. No hype.

What this site is

WhatsAEO explains what AEO means, how it relates to SEO and GEO, and what practical things business owners can actually do about it. The emphasis is on practical and honest. We don't claim guaranteed AI citations, we don't invent statistics, and we don't sell "AI visibility scores" dressed up as truth.

The free tools, the 40-page Playbook and every educational page are built around one editorial standard: if a claim can't be reasonably supported, it doesn't go on the site.

Who runs it

WhatsAEO is written and maintained by Sarah Wood at Creative Sauce Ltd. Creative Sauce builds practical AI resources and tools for small and independent businesses.

Creative Sauce Ltd is a UK company (number 12582512) registered in England and Wales, VAT number GB365544675. The business contact is hello@creativesauce.io.

What we won't do

• Promise that AI will cite or recommend your business if you follow a checklist.
• Publish unsupported statistics to make a point sound more urgent.
• Dress up Agent Console HQ product pitches as educational guidance.
• Change our editorial content in response to anyone paying us.

What we will do

• Explain things in plain English, even when the underlying technology is complicated.
• Say when the honest answer is "it depends" or "nobody knows yet".
• Point to original sources rather than restating other people's blog posts.
• Keep the free tools genuinely free: no email wall on the Readiness Check, no credit card for the Playbook.

Editorial standards

Every page is reviewed before publication for:

• Factual accuracy, with sources where claims need them.
• Clear explanations that don't hide behind jargon.
• Honest limitations on what any technique can or can't do.
• No invented quotes, invented statistics or invented customer stories.

If you spot a mistake, a stale fact or a claim we haven't supported properly, please tell us. Corrections usually ship within a few days.

Our sister resource

WhatsGEO.io is the companion site. If WhatsAEO asks "are you providing clear, credible answers?", WhatsGEO asks "can AI-powered discovery actually find and understand your business?". Different lens, same editorial standards.

How this site is funded

WhatsAEO is funded by Creative Sauce. We don't take ads, we don't accept sponsorship, and we don't run affiliate links. If you find the resources useful and want to work with Creative Sauce on your own AI visibility, get in touch. If you don't, keep the free Playbook and the free tools; they're yours regardless.

Business and press enquiries: hello@creativesauce.io · Contact form